Post nale

Posted by on Jun 7, 2012 in Customer equity, Facebook | No Comments
Post nale

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Social media in digital shopping – Nielsen’s report

Posted by on Apr 12, 2012 in Facebook, Influencers, Social Media Usage | No Comments

DIGITAL SHOPPING The Topline on Online http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/Digital-Shopping-The-Topline-on-Online.pdf 150 milion FB users, Facebook S1 Filing, Feb 2012 81 billion minutes spent on blog and social metworks, Nielsen Netview, Oct 2011 (Where?? Worldwide, in the US)

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Online social networks: Why do students use facebook?

Posted by on Apr 9, 2012 in Facebook, Social Media Usage | No Comments

Christy M.K. Cheung a,*, Pui-Yee Chiu a, Matthew K.O. Lee b In this paper, we explored the factors that drive students to use online social networks (e.g., Facebook). Specifically, we conceptualized the use of online social networks as intentional social action and we examined the relative impact of social influence, social presence, and the five […]

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