Park CW, Lessig VP. Students and housewives: differences (2011) in susceptibility to reference group influence

Sang-Hoon Kim 1, Hyun Jung Park People nowadays prompt others to adopt what they have just bought, especially high-tech products or services. Prompters not only make recommendations by positive word-of-mouth, but they also urge other people to experience innovative new products. However, non-voluntary or prompted adoptions are prevalent in real-life situations Several researchers include social […]

Social media in digital shopping – Nielsen’s report

Posted by on Apr 12, 2012 in Facebook, Influencers, Social Media Usage | No Comments

DIGITAL SHOPPING The Topline on Online 150 milion FB users, Facebook S1 Filing, Feb 2012 81 billion minutes spent on blog and social metworks, Nielsen Netview, Oct 2011 (Where?? Worldwide, in the US)

Who are the social media influencers? A study of public perceptions of personality

Posted by on Apr 9, 2012 in Influencers | No Comments

Karen Freberga,∗, Kristin Grahamb,1, Karen McGaugheyc,2, Laura A. Frebergc,3   Social media influencers (SMIs) represent a new type of independent third party endorser who shape audience attitudes through blogs, tweets, and the use of other social media. SMIs take pleasure in offering advice (Straley, 2010). There are also instances in which an SMI can have […]

What Makes online Content Viral? (2011)

Jonah Berger and Katherine L. MiLKMan   Positive content is more viral than negative content, but the relationship between emotion and social transmission is more complex than valence alone. Virality is partially driven by physiological arousal. Content that evokes high-arousal positive (awe) or negative (anger or anxiety) emotions is more viral. Content that evokes low-arousal, […]