Social media in digital shopping – Nielsen’s report

Posted by on Apr 12, 2012 in Facebook, Influencers, Social Media Usage | No Comments

DIGITAL SHOPPING The Topline on Online 150 milion FB users, Facebook S1 Filing, Feb 2012 81 billion minutes spent on blog and social metworks, Nielsen Netview, Oct 2011 (Where?? Worldwide, in the US)

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Angella J. Kim a,1, Eunju Ko Abstract: In light of a growing interest in the use of social media marketing (SMM) among luxury fashion brands, this study set out to identify attributes of SMM activities and examine the relationships among those perceived activities, value equity, relationship equity, brand equity, customer equity, and purchase intention through […]

Online social networks: Why do students use facebook?

Posted by on Apr 9, 2012 in Facebook, Social Media Usage | No Comments

Christy M.K. Cheung a,*, Pui-Yee Chiu a, Matthew K.O. Lee b In this paper, we explored the factors that drive students to use online social networks (e.g., Facebook). Specifically, we conceptualized the use of online social networks as intentional social action and we examined the relative impact of social influence, social presence, and the five […]