Laithwaite is an international online retailer selling wines by the case.

The brief was to optimise the products presentation by reflecting the product details and facilitating the transactions from the products list view, in line with the system's legacy.
The results were achieved by using HCI principles: adjacent grouping of product and transactional information, transaction items are sequentially positioned, buttons are larger for an easier use.

Deliverables:
- Axure wireframes
- PowerPoint presenting several options.

Live site >

Client: Laithwaite
Agency: Crayon London (Karmarama)