As a user experience planner I was tasked to re-design the site in order to allow users to easily browse a large quantity of products and increase the conversion rate.
The design was grounded on the site's analytics and the research carried by BT. The solution is based on users' goals and visual search principles. The wireframes design accounted for the localisation of the site in 15 languages.
The experience was rationalised using versatile templates that could be re-purposed across all sections of the site.
The Axure prototype was tested before proceeding to the design and build.