Hello world!

Posted by on Oct 2, 2012 in Uncategorized | No Comments

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

News sharing in social media: The effect of gratifications and prior experience (2011)

Posted by on Apr 12, 2012 in Uncategorized | No Comments

Chei Sian Lee ⇑, Long Ma1 Use and gratification theory Social cognitive theory People driven by gratifications of information seeking, socialising and status seeking are more likely to share news on SM Prior experience with SM is determinant

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Angella J. Kim a,1, Eunju Ko Abstract: In light of a growing interest in the use of social media marketing (SMM) among luxury fashion brands, this study set out to identify attributes of SMM activities and examine the relationships among those perceived activities, value equity, relationship equity, brand equity, customer equity, and purchase intention through […]

What Makes online Content Viral? (2011)

Jonah Berger and Katherine L. MiLKMan   Positive content is more viral than negative content, but the relationship between emotion and social transmission is more complex than valence alone. Virality is partially driven by physiological arousal. Content that evokes high-arousal positive (awe) or negative (anger or anxiety) emotions is more viral. Content that evokes low-arousal, […]